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Yes, and...
Role
CD Writer
Project type
Pitch Creative, Spec
Making the Days Count: An Unbranded Campaign for Alzheimer’s Awareness
In the context of Alzheimer’s disease, improv can significantly enhance the experience of both patients and caregivers. Rather than merely counting the days, we can focus on making each day meaningful.
This unbranded campaign aimed to harness the influence of celebrities with loved ones affected by Alzheimer’s, creating a movement that showcases how a little "yes, and..." can inspire positive change in our communities.
As an example of our creative vision, the animatic features Kristen Wiig, illustrating our commitment to raising awareness and fostering connection.
