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Ella One
Role
CD, Copywriter
Project type
Pitch Creative, Spec
EllaOne, an emergency contraceptive, sought to engage millennial audiences effectively. Understanding the habits of this Snapchat and Instagram-loving generation with their fast-paced consumption of media, we embraced their affinity for quick, impactful content.
Our solution was to distill EllaOne’s message into a dynamic 6-second story, perfectly aligned with their shrinking attention spans and preference for engaging, filter-driven content across social platforms.
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